New branding for the DraftKings competition to crown the best of the best.

2.2 billion people live without reliable electricity. Yet in Sub-Saharan Africa, everyone has at least one cell phone. To serve this market, World Panel created the SunStream.

This patented solar technology instantly converts light to electricity and streams it through a USB into any mobile device. SunStream is waterproof, impact-proof, and built to last a decade.

I created World Panel’s entire brand: logo, identity development, product naming, product consultation, packaging, messaging, advertising, website development, video production and trade show materials.

Despite being the brand ‘My dad used’, Millennials viewed FRAM as a leader with the credibility to offer advice. We built a campaign around the knowledge passed down from generation to generation. Wisdom from uncles, dads, friends, and yes, FRAM. The campaign connects the DIY desire of Millennials with the wisdom of FRAM and its older users.

The branding campaign included digital, video pre-roll, social, print and collateral.

Campaigns in both the U.S. and Canada knocked industry averages out of the park. Channel retailers including Walmart and Amazon supported the campaign, Millennials woke up to the brand, the banner click-through-rate was double the industry average, and video completion rates surpassed both category and industry averages by almost 10%.

Cisco's partnership with South Africa’s Dimension Data is giving strength and hope to a dire situation.

Footjoy doesn’t make basketball shorts, soccer cleats, or running shoes that link to your cell phone. Their focus is only on the game they love. Only golf.

This rebranding helped Boeing Employees Credit Union go from an unknown to the number one preferred banking option around Puget Sound.

Our tagline ‘More than just money’ anchored their odd acronym in the world of financial services.

The rebranding encompassed an ad campaign that included television, digital, outdoor, social, print and collateral.

Actual credit union members were featured in television, outdoor, print and digital executions. 

A 65-page campaign brand guidelines was also developed for use by four other partner design groups. 

Since this rebranding, BECU has grown from $5 billion to $21 billion in net asset value.

This medium-sized university an hour north of Denver has never told its story the right way.

Our campaign for UNC’s Admissions Department centered around inclusion and opportunity — two underemphasized attributes of the Northern Colorado student experience.

In the first year of the campaign, undergraduate applications jumped 16%.

Hard work. Commitment. Teamwork. Citizenship. Leadership. A healthy, active lifestyle. These are but a few of the things that sport gives to humanity. Who better than a sporting goods retailer to remind us of the good in sport?

All Things Sporting Good is a positioning that celebrates the ancillary qualities found in the merchandise the store sells. It speaks to the core target of moms, as well as employees, vendors and other internal audiences.

When unveiled to a gathering of 300 employees, All Things Sporting Good received a standing ovation.

In the first year same store sales were up 11%. Non-promotion merchandise sales were up 9.5% — a great indicator that the brand now had meaning with their audience, and could help sustain the company between seasonal promotions.

GEICO, Allstate and the other national players were outspending PEMCO 9 to 1 in Washington State. How could a little guy compete? By keeping it local.

This campaign vaulted PEMCO Insurance from little-known to the number one preferred premium insurance company in Washington in 18 months.

Abby’s suffered through a prolonged period of flat sales. Customers thought of Abby’s as a place they would only go to on special occasions.

Our work reminded people that Abby’s is fun, and anything can be a special occasion.

Abby’s same-store sales grew 12% in year one and increased 45% over five years. Sales for all locations surpassed 2-year and 4-year benchmarks.

Projects produced for Coca-Cola include a kit sent to worldwide advertising agencies after Coke developed a proprietary print and broadcast production billing system, and a television commercial produced to promote the Olympic Torch Relay.

A few of the 32 Seattle Mariners television commercials I helped develop and produce. And a series of posters given away monthly at the ballpark.

Projects announcing University of Colorado Health’s new center in Lone Tree and their new partnership agreement with Memorial Hospital in Colorado Springs.

American Express Publishing wanted another avenue to engage with its roster of affluent cardholders. Executive Travel was launched as a sister publication of Travel & Leisure and Departures. I was involved in editorial development, art direction, management of four designers, and print production.

A multi-faceted project for Reebok that promoted participation in the games, viewing the games on ESPN, and design of event elements.

In-branch posters for product line promotions.

Our rebranding for the University of Vermont's hospital system.

Because every cause these days seems to have celebrity attached to it, the campaign for the Northwest MS Society needed to work that much harder.

This outdoor and digital campaign tripled the donations to the Northwest Multiple Sclerosis Society.

After the devastating Waldo Canyon Fire, the Douglas County Sheriff’s Department wanted to get the word out about their early warning system. We used actual footage from the events.

America’s premier research university had one problem: the general public did not know the University of Washington is America’s premier research university.

Our work emphasized UW is perfectly positioned to be a hub of innovation for the next century.

This personalized direct mail piece was mailed to 2500 of Puget Sound’s wealthiest individuals, extolling the virtues of investing in tax-free municipal bonds. 

This piece broke through the clutter and resulted in hundreds of millions of new dollars under management.

Locals and regular visitors to Breckenridge have strong emotional bonds to the town. Tapping into that reservoir of positive regard created evangelists. 

Chalkboards were placed in various spots in town, with the phrase “I love Breckenridge because:” painted on them. Locals and visitors were then allowed to write their reasons on the chalkboards. 

Every evening a photographer would snap photos of the responses and erase them for new responses the following day. 

The best responses were used in collage style magazine ads, online and in video. 

This campaign won “The Governor’s Award for Outstanding Marketing Program” at the 2013 Colorado Governor’s Tourism Conference.