Lonnie Weis

Lonnie Weis.
Creative Director + Designer.

I build brands, campaigns and visual systems. Brand identity, integrated campaigns, film, digital, editorial, and experiential.

A little more about me

Selected work By client

DraftKings

A championship identity for the best of the best.

Brand identity · Visual system · Art direction

DraftKings Championship Series: a gold soundwave crown rising above a DJ at the console, on a dark geometric cube pattern with a thin gold band below

World Panel

Building a brand, product and packaging system for a solar company moving from prototype to production.

Brand strategy · Identity · Product · Packaging

SunStream solar charging device held against a sunset

Seattle Mariners

32 television spots. Five seasons. For the love of the game.

Campaign · Art direction · Environmental

Seattle Mariners baseball campaign featuring Ken Griffey Jr. leaping at the 410 mark on the outfield wall

Sports Authority

Repositioning a $100M account—and helping drive an 11% first-quarter increase in retail sales.

Brand strategy · Integrated campaign

Sports Authority campaign film still

FRAM

A familiar brand. A fresh perspective for a new generation.

Campaign · Creative direction

FRAM Extra Guard oil filter packaging on a vivid orange background

PEMCO Insurance

Beating national brands by knowing the Northwest better.

Integrated campaign · Art direction · Design system

PEMCO Insurance Northwest Profile #17: “Obsessive Compulsive Recycler” — hands in blue gloves washing foil in a basin

Boeing Employees
Credit Union

More than just money. A more human kind of banking.

Brand strategy · Campaign · Design system

BECU Lending Local campaign featuring a local business owner

American Express
Executive Travel Magazine

Building a new way to engage affluent travelers.

Editorial · Design system

American Express Executive Travel Magazine art direction by Lonnie Weis.

FootJoy Golf

Nothing but golf. By design.

Campaign · Art direction

FootJoy Golf campaign close-up of a golfer’s eyes beneath lime-green quotation marks

Abby’s Pizza

Making any occasion a reason for pizza.

Brand strategy · Integrated campaign · Design system

Abby’s Pizza poster: “TIME IS YOUR ENEMY. TAKEOUT IS YOUR FRIEND.” stacked in white varsity letters on a warm orange sunburst

Coca-Cola

From global brand systems to Olympic-scale storytelling.

Art direction · Design · Broadcast

Coca-Cola concept development and art direction by Lonnie Weis.

Carhartt

Built from firsthand experience on the job.

Campaign · Art direction

Carhartt campaign ad: a worker in a yellow hardhat and orange high-visibility shirt guiding a concrete pump hose

Reebok Crossfit Games

A campaign built for athletes, audiences and the arena.

Campaign · Art direction

Reebok Crossfit Games poster: a black-and-white athlete resting beneath a barbell beside a red bar reading “EFFORT IS EVERYTHING”

Cisco

Turning a network of partnerships into a clear digital story.

Art direction · Design

Cisco: a close side profile of a rhinoceros head dusted in ochre mud against a deep blue sky

University of Northern Colorado

A more inclusive story. A 16% increase in applications.

Brand strategy · Campaign · Design system

University of Northern Colorado campus at dusk: an illuminated stone tower and arched entrance framed by yellow autumn trees and crossing walkways

Columbia Credit Union

Making financial products easier to notice, And easier to understand.

Art direction · Design

Columbia Credit Union: a smiling teenage boy and a French bulldog in the back seat of a car at golden hour, thin white callout lines pointing to each

Fletcher Allen Health Care

A clearer identity for a complex healthcare system.

Brand strategy · Design system

Fletcher Allen Health Care: a young angler in wading gear before pine trees, with the name set in a translucent banner below a row of tick marks

Playing Through

Turning a powerful story into a memorable image.

Art direction · Design

Playing Through: a profile silhouette of a woman with green tropical leaves and the headline “The Story of the Greatest Golfer You Never Heard Of”

Northwest MS Society

No celebrity. Just an idea strong enough to triple donations.

Campaign · Art direction

Northwest MS Society concept and art direction by Lonnie Weis.

Douglas County
Sheriff’s Department

Real footage. A clear warning.

Campaign · Art direction

Douglas County Sheriff’s Department early warning campaign: a silhouetted passenger in a dark vehicle watching wildfire flames through the window

Morton Clarke Advisors

A small mailing with a very large return.

Art direction · Design

Morton Clarke Advisors: crimson cloth-bound books stacked on a wood table with a white ribbon and “WISDOM” debossed on the cover

Breckenridge Tourism

Letting the people who love Breckenridge tell the story.

Campaign · Art direction

Breckenridge Tourism concept and art direction by Lonnie Weis.

Bostica

Designing a brand for a category still defining itself.

Package design

Bostica Grape Gasoline premium flower packaging: black pouch with bold white lettering and gold accents

Identities

Atlas Paving logo: Asphalt paving company in Seattle

A little about me

Good design starts
with the right questions.

I’m Lonnie Weis, a creative director and designer working across brand identity, integrated campaigns and visual storytelling.

I’ve led multidisciplinary teams, built brands and campaigns for organizations large and small, and stayed hands-on from the first idea through final production. I believe the best creative leadership combines clear thinking, strong craft and a willingness to stay close to the work.

Connect on LinkedIn
Creative Direction · Brand Systems · Integrated Campaigns · Art Direction · Visual Storytelling

Let’s talk.

About creative leadership, new opportunities or interesting work.

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