Abby’s Pizza

Abby’s suffered through a prolonged period of flat sales. Customers thought of Abby’s as a place they would only go to on special occasions. Our work reminded people that Abby’s is fun, and anything can be a special occasion. Abby’s same-store sales grew 12% in year one and increased 45% over five years. Sales for all locations surpassed 2-year and 4-year benchmarks.

Brand strategy · Integrated campaign · Design system