World Panel

2.2 billion people live without reliable electricity. Yet in Sub-Saharan Africa, everyone has at least one cell phone. To serve this market, World Panel created the SunStream. This patented solar technology instantly converts light to electricity and streams it through a USB into any mobile device. SunStream is waterproof, impact-proof, and built to last a decade. I created World Panel’s entire brand: logo, identity development, product naming, product consultation, packaging, messaging, advertising, website development, video production and trade show materials.

Brand strategy · Identity · Product · Packaging